D&G · Data and marketing platform
An onsite-offshore team modernized consumer-data hygiene, householding, campaign delivery, analytics, and lifecycle marketing for a major US and UK warranty-services organization.
products managed
The challenge
Lead data arrived from fragmented sources with no unified hygiene process. Manual deduplication and householding, limited campaign visibility, and siloed data flows made it difficult to operate efficiently at enterprise scale.
The solution
Samiteon designed an integrated direct-marketing platform spanning lead, campaign, response, business-intelligence, analytics, and systems-integration workflows. Automated cleansing, enrichment, persistent household keys, and reporting created dependable golden records and clearer campaign performance.
What was built
Business impact
Technology
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